![]() “It’s a little bit about less pull forward, and it’s more about seeing increased demand and how we meet that increased demand in the marketplace and bring product in, in an expedited manner to match that demand,” Fasching said. ![]() Hoka Continues to Drive Deckers Brands in Q1 With the shipping delays, the collective of footwear brands is considering increasing its usage of air freight going forward. Additionally, 72 percent of online traffic was from consumers who had not previously shopped on the Hoka website.ĭeckers, like many of its industry contemporaries, is currently experiencing sourcing disruption and delays related to Covid-19 outbreaks, while dealing with capacity constraints and cost pressures related to container shortages and port congestion. According to Powers, during the first quarter, the number of consumers who purchased Hoka two more times after an initial purchase increased 46 percent versus the prior year. In a Nutshell: Dave Powers, CEO, president and director of Deckers Brands, highlighted the running shoe brand’s revenue growth, which nearly doubled in the first quarter to $213.1 million. ![]() For the first time, Hoka One One contributed the largest share of revenue across the footwear brands in a single quarter. Deckers Brands, the parent company of footwear brands including Ugg, Hoka One One, Sanuk and Teva, saw sales increase 76.1 on a constant-currency basis to $504.7 million and reeled in $48.1 million in profit.īut the first quarter illustrated that there is a major changing of the guard at Deckers.
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